Bioworld Merchandising

» With diverse product lines and 100's of licenses, BioWorld Merchandising has a broad reach in the marketplace. Product categories include, but are not limited to:

» fashion headwear (all styles) wide variety of bag styles, sandals, belts, buckles, wallets, cd storage, wristbands, and clocks.

» License categories include: music, entertainment, beverage and branded properties. BioWorld also is launching private label brand identities in 2009, featuring Free Authority.

» BioDomes, Bioworld's initial brand, commands significant market share within the industry. This broad and successful product line reflects the latest trends, treatments and fashions for baseball caps, knits caps, visors and fashion headwear.

» Every product line has several variations to ensure diversity and complete product line penetration.

Retail Identity

» At BioWorld, we build relationships with our retail customers.

» These strategic partnerships allow for innovative marketing and merchandising tactics that enhance brand development across all retail segments.

» Branding strategies are developed specifically for each retail tier to ensure product differentiation and specialization.

» This distribution strategy allow us to meet the needs of retailers and customers.

» Our licensed properties and private label designs portray a lifestyle-oriented message appropriate for today's consumers.

Strengths & Strategies

» We offer an everyday low price so our retail customers can provide added value at a low cost to their guests.

» Strong distribution channels make BioWorld an attractive partner to licensors.

» Strategic partnerships with BioWorld allow for a consistent flow of new licensed and private label products with cutting edge designs into the marketplace.

» Our broad license categories and diversified selection create deeper market penetration and consumer awarness. This increases sales and market share.

» We have a dedicated in-house Account Executive who knows each specific client's business to review sell through efficiencies and recommend inventory replenishment.

Environmentally Conscience

» Bioworld takes pride in operating an extremely
"eco-friendly" business.

» All cardboard and paper products used are recycled.

» Bioworld recycles approx. 4 tons of paper per week.

» Our Chinese partners use quality raw materials and textiles to produce environmentally friendly, high quality products.

» Our freight and shipping methods follow the same environmentally conscience strategies.

Distribution

Bioworld distributes products to all retail tiers throughout the US and EU.

- Mass Market
- Mid Tier
- Department stores
- Speciality stores

Bioworld is one of the only vendors to service the independent speciality retailers.
- Over 6,000 currently

» Maintain an inventory of over 1 million pieces in our EU warehouse facility to service retailers. Allowing immediate fill ins and reorders

» Completely vertical operation in the accessory side of the business.

- In house design
- Import
- Distribution

» International distribution from Europe.
» Fast Turnaround

- In house staff can provide a 60* day turnaround from concept to deliver. (By air)

» Packaging & Design
- BioWorld offers a number of creative special packaging and display options, as well as, design techniques.

*timeframe includes non-licensed and generic merchandise. Due to the approval process, a period of 90 days may apply to licensed product orders. For further details please contact a sales representative.